Mission Statement
Tagline
Internal Culture Book
Resident Welcome Books
Marketing Pitch Deck
Goal
As Vita grew by leaps and bounds, they yearned to create a foundation of vision and values that could be easily shared across their vast organization of 55 facilities. We set out to communicate the organization’s identity in a way that would connect to both the internal team and external residents while reflecting the unique mission and culture.
Creation
Their mission statement acted like a prism that allowed each defining point to shine. A catchy tagline was created as the internal guide post – ‘Care Beyond Compare’. A 100-page internal handbook shared Vita’s differentiators and mission, and a robust pitch deck was crafted to share the company’s milestones with investors. All while marketing materials were created to manifest their identity.
Care beyond compare ™
“Suri was able to craft the words we've been trying to say for years. The value that a clear identity and mission provide to an organization is immeasurable. A clear vision makes every company meeting, event, external pitch, or collateral much more impactful. We look forward to continuing to reap the rewards of our work with Paradigm for many years."
Miriam Arem,
Director of Business Development, Vita Healthcare
