Branding
Webcopy x2
Goal
Careflow is a robust software created as a solution to the varied workflows of healthcare offices. The challenge lay in communicating the reality of their comprehensive services, while depicting their grand vision to evolve into an all-encompassing platform.
Creation
As their software grows and evolves, Careflow’s messaging is refined to present its innovative features. The goal always remains to maintain the delicate balance between reality and vision. Showcasing Careflow’s vision and demonstrating the intricate nature of a complicated and robust software system can only be done with insider insight.
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“Suri is an absolute pleasure to work with, her talents extend well beyond marketing and copy, impacting the essence of our brand. Her knowledge of the healthcare industry shone through every interaction giving us insights only an insider can bring out. The team helped us solidify our brand voice, target market and positioning, packaging it all into the most impactful flowing copy. Suri is a natural. If you are looking for marketing strategy and copy for your healthcare brand, you can't afford to hire anyone but her and her team."
Reuven Mashitz,
CEO, Careflow
