Aidace

As the software Aidace launched from brainchild to reality, they wanted to broadcast their platform to the world. The team at Aidace wanted to create a fun, humanistic message that captured the nuanced challenges of SNF BOMS and explained how the software benefits solved them.

A guide was created to capture the detailed voice of customer and create a cohesive brand identity to be used on all collateral. The website showcases these points in a fun conversational tone that breaks the traditional trend of healthcare sites. As Aidace grows, Paradigm Marketing continues to create marketing materials that tell a compelling story of a world of scattered spreadsheets turned into an intuitive workflow.